The more your brand is visible and noticed, the more you will win your audience’s trust and establish yourself as a credible brand. Īlmost 82% of those who used brand email signatures have mentioned that it boosts their brand awareness and creates familiarity amongst prospects. Here are four reasons why you should totally have your own brand email signature. Similarly, when you send an email without a brand signature, you are not just losing out on potential customers or partners, but also failing to provide credibility and build trust.Īccording to a study by Mediapost, 37% of marketers have never used email signatures in their email campaigns. Now, even though you are interested in approaching them for further acquaintance, it seems difficult. You find them to be interesting and of great value to you or your business, but they don’t share their name or any other information as to where you can reach them. Imagine you meet someone at a social gathering. 3 Key Reasons Why You Should Use Email Signatures In this blog, apart from telling you why you need to incorporate email signatures in your email program, we will also tell you actionable best practices with some creative email signature samples. This one-time investment in email signature marketing has a great potential to embark on a new dimension of success for your email marketing campaigns.
Many businesses make the mistake of taking email signatures lightly, making their brand unapproachable and distant.īefore we look into the reason why businesses should pay special attention to email signature marketing, we need to understand that investing in an email signature is a one-time task, like how an organization does while establishing their logo, tagline, and other brand-related elements. One such essential detail is your email signature design. You need to perfect every aspect of your email to ensure the same. With 293.6 billion emails being sent and received every day, making your emails worth your readers’ time is an arduous task. Emails are an inevitable marketing platform for small businesses as well as the established ones.
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